Privacy Policy

1. Who we are

Roofers Toronto is a roofing contractor serving Toronto and the Greater Toronto Area. You can reach us at info@rooferstoronto.ca, by phone at 416-489-7663, or by mail at 333 Eglinton Avenue East, Toronto, ON M4P 1L7.

2. Information we collect

We only collect information that is necessary to respond to your enquiry and run our business. This includes:

• Contact details you provide through our quote form, contact form, or by phone or email — typically your name, phone number, email address, and service address.
• Project details you share with us, such as the type of roofing issue, photos, urgency, and any notes about the property.
• Communication records including emails, text messages, call notes, and quote documents prepared for you.
• Website usage information such as pages viewed, referring website, approximate location, device type, and browser. We use privacy-focused analytics (Plausible) which does not use cookies or track you across websites.
• Security and anti-spam information processed by Cloudflare and Cloudflare Turnstile to keep our forms and website safe from abuse.

3. How we use your information

We use personal information to:

• Respond to your roofing quote requests, questions, and service calls.
• Schedule inspections, prepare written estimates, and complete roofing work.
• Send service-related communication such as appointment confirmations, follow-ups, and invoices.
• Maintain records required for warranty, insurance, accounting, and tax purposes.
• Improve our website, services, and customer experience.
• Detect and prevent fraud, spam, and abuse of our website or forms.
• Comply with our legal obligations under Ontario and Canadian law.

4. Legal basis and consent

When you submit a quote request, send us a message, or call us, you consent to us using your information to respond to that request. You may withdraw your consent at any time by emailing info@rooferstoronto.ca. Withdrawing consent may limit our ability to provide you with a quote or roofing service.

5. Who we share information with

We do not sell, rent, or trade your personal information. We only share information with trusted service providers who help us run our business, and only to the extent they need it to do their job:

• Cloudflare — website hosting, security, content delivery, bot protection (including Turnstile on our forms), and Cloudflare Email Service for quote request notifications.
• Discord — internal notifications when a new quote request comes in.
• Plausible Analytics — privacy-focused, cookieless website analytics.
• Google Tag Manager and Google Ads — measurement of advertising performance, subject to your cookie consent choices.
• Nimbata — call tracking when you call a number listed on the website, used to attribute calls to the marketing channel that brought you to us.
• Accounting, insurance, and legal advisors — when required to manage our business or comply with the law.

We may also disclose information when required by law, court order, or other lawful request from a public authority.

6. Cookies and tracking

We use a limited number of cookies and similar technologies. Strictly necessary cookies (for example, those used by Cloudflare and Turnstile to secure the website) are always on. Analytics and marketing cookies are only set after you accept them through our cookie banner. You can change your cookie preferences at any time by clicking "Cookie settings" in the website footer.

7. How long we keep your information

We keep personal information only as long as we need it for the purposes set out in this policy, or as required by law. Quote requests are typically kept for up to 24 months. Records for completed roofing work, including warranty and accounting records, are kept for as long as required under Canadian tax and consumer protection law (generally six to seven years).

8. How we protect your information

We use reasonable physical, technical, and organisational safeguards to protect personal information against loss, theft, unauthorised access, disclosure, copying, use, and modification. This includes encrypted website traffic (HTTPS), access controls on internal systems, and limited employee access on a need-to-know basis.

9. International data transfers

Some of our service providers (such as Cloudflare and Discord) may process and store information on servers located outside Canada, including in the United States and the European Union. While information is outside Canada, it may be subject to the laws of that country. We choose providers with strong security practices and contractual privacy commitments.

10. Your privacy rights

Under PIPEDA, you have the right to:

• Ask whether we hold personal information about you and request a copy.
• Ask us to correct information that is inaccurate or incomplete.
• Withdraw your consent to our continued use of your information.
• Make a complaint about how we handle your information.

To exercise any of these rights, email info@rooferstoronto.ca or write to 333 Eglinton Avenue East, Toronto, ON M4P 1L7. We will respond within 30 days. If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

11. Children's privacy

Our website and services are intended for adults. We do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us so we can remove it.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or the law. The updated version takes effect on the date shown at the top of the page.

13. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, contact us:

• Email: info@rooferstoronto.ca
• Phone: 416-489-7663
• Address: 333 Eglinton Avenue East, Toronto, ON M4P 1L7